Respect - The theme for Age Awareness Week 2007
Promoting a more cohesive society
Action will be taken to raise awareness among the general public of the importance of eradicating clichés, stereotypes and violence, and promoting good relations among all members of society.
Age Awareness Week 2007 will strive to promote and disseminate the values underlying equal treatment and the fight against discrimination.
The core segments of the theme of respect are:-
- Public awareness raising
- Eradicating clichés
- Eradicating stereotypes
- Eradicating violence
- Promoting good relations
- Promoting the values which underlie equal treatment and;
- Promote the fight against discrimination
Research on respect
To support the launch of Age Awareness Week 2007 and its theme of respect, the Changing Ageing Partnership commissioned independent research into respect and older people. Millward Brown Ulster carried out an Omnibus survey in August which involved 1000 interviews with a representative sample of the adult population.
Key findings
- Over two thirds (72%) felt society does not respect older people enough
- 59% felt that older people are treated with less respect today compared to 10 years ago
- Nearly two thirds (64%) of people agreed overall that older people are discriminated against as a result of their age
- 97% felt that everyone has a responsibility to ensure older people are respected
- 93% felt that more should be done to ensure older people are respected
- 92% of people agreed that older people make a valuable contribution to our society